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The official podcast of the Association of Medical Media, AMM Conversation is a serial podcast exploring key issues and challenges in medical media and marketing. Hosted by Jason E. Carris, AMM Conversation is available on Apple Podcasts, Google Podcasts, Stitcher, Spotify, and wherever you listen to podcasts.
Episodes
Tuesday Dec 08, 2020
Tuesday Dec 08, 2020
With disruption comes opportunity, especially for those who can move quickly to innovate and adapt. As the pharmaceutical industry pivots marketing strategies in response to reduced access, a moratorium on in-person conferences and events, and new digital/virtual platforms, how will this impact medical media strategies in 2021 and beyond?
Season Three of AMM Conversation dives deep into format and function, everything from programmatic usage and native growth, to traditional best-sellers and the role of multimedia. Join us as we explore how industry leaders are responding to current circumstances and rewriting the rules for HCP engagement and ROI.
AMM Conversation, official podcast of the Association of Medical Media.
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