AMM Conversation
S3 E3 TrendMD’s Paul Kudlow shares insights on digital marketing from the physician viewpoint

S3 E3 TrendMD’s Paul Kudlow shares insights on digital marketing from the physician viewpoint

January 12, 2021

TOPIC: Pharma Forecast 2021 

LENGTH: 25:43

PANELISTS: Paul Kudlow

HOST: Jason E. Carris

Today’s episode of AMM Conversation, the official podcast of the Association of Medical Media, continues our exploration of the emerging trends in medical media.

Our guest today:Paul_Kudlow.jpg

Paul Kudlow leads strategic vision at TrendMD. Paul is completing his residency in psychiatry at the University of Toronto. He earned his PhD for research that has advanced the fields of bibliometrics, knowledge dissemination, and scholarly communication.

 

Topical Timestamps:

1:31  Paul says the pandemic has accelerated the underlying trend of HCP marketing moving more and more to digital programs

3:35  Paul says to think of Pharma marketing as a “decade behind” consumer marketing

9:19  Paul explains why swapping HCP lists weekly is potentially damaging to marketing plans

11:23  The number of interactions needed for a physician to take action or change behavior is exponentially larger than the number of interactions needed for consumers

14:04 Measuring prescription lift with digital marketing is an ongoing challenge

17:05  Paul says a number of scholarly publishers continue to struggle with the shift to digital

23:57 Paul expects Pharma will continue shifting its marketing spend to digital formats in the months and years to come

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Next: Jim Brady looks back on the most significant changes in Pharmaceutical marketing the past decade — and looks ahead to media trends for 2021. The easiest way to know when the next episode drops is to subscribe or follow the podcast.  

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com

S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a “cookie-less” future

S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a “cookie-less” future

January 5, 2021

TOPIC: Pharma Forecast 2021 

LENGTH: 29:46

PANELISTS: R.J. Lewis and Amy Turnquist

HOST: Jason E. Carris

Today’s episode of AMM Conversation, the official podcast of the Association of Medical Media, continues our exploration of the emerging trends in medical media.

Our guests today:

  • R.J. Lewis is founder and CEO of eHealthcare Solutions. EHS exclusively represents 85 high-quality healthcare publishers. EHS has been named a PM360 Trailblazer Company of the Year, and RJ previously was named to the PharmaVOICE 100 list.RJ_Lewis.jpg
  • Amy Turnquist is Executive Vice President of Digital at eHealthcare Solutions. Amy is a recognized thought leader and frequent speaker at industry events, including eyeforpharma, Digital Phama East, and the Digital Health Coalition. She serves on AMM’s Board of Directors.

Topical Timestamps:

1:25 RJ thinks that, during the Covid-19 pandemic, Pharma as an industry has regained 

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much of the credibility it lost in years past

5:55 Amy explains innovation has been forced upon marketers and publishers, and the pandemic has forced Pharma to loosen its grip on new and innovative ideas

9:35 Campaign measurement is table stakes, and not just impressions or clicks or engagements, but they want to know exact physicians

10:12 Amy says Pharma is starting to understand innovations in 2020 are now standard in 2021, including strong budgets for native advertising and video advertising

12:25 RJ expects clients to require real-time campaign data in the not-too-distant future

14:04 Amy explains that if your campaign can’t be measured, you will be phased out

18:41 Amy says HCP marketing is quickly moving to an e-commerce model, with ROI and cost-per-acquisition the new KPIs

20:10 RJ says the cookie-less future is a “wonderful opportunity” for HCP publishers

24:49 Amy outlines use cases for native advertising, and what she calls the “Moment of Next”

26:37 RJ says native advertising is performing 3X better than other digital tactics

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Next: TrendMD's Paul Kudlow discusses emerging trends in digital marketing. The easiest way to know when the next season drops is to subscribe or follow the podcast.  

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

S3, E1 Highlights from AMM’s Pharma Forecast 2021 panel with GSK’s Jim DeLash and Merck’s Lori Hancock-Holland

S3, E1 Highlights from AMM’s Pharma Forecast 2021 panel with GSK’s Jim DeLash and Merck’s Lori Hancock-Holland

December 22, 2020

TOPIC: Pharma Forecast 2021 

LENGTH: 42:12

PANELISTS: Jim DeLash and Lori Holland-Hancock

HOST: Jason E. Carris

Season Three of AMM Conversation, the official podcast of the Association of Medical Media, kicks off with highlights of the AMM Virtual Roundtable that explored what 2021 will hold for Pharma and the emerging trends in  medical media.

Our panelists today:

Jim DeLash is the US Marketing Director of Customer Experience for 

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Vaccines @ GlaxoSmithKline.

Lori Holland-Hancock is Director of the Multi-Channel Integration Team for Oncology @ Merck.

  • 1:17 Lori discusses more industry partnering, being more nimble, and the pharma being part of the solution — with regard to advancing the science and a vaccine — during the pandemic age
  • 4:11 Jim says the pandemic has accelerated HCP media messaging, more so than the mix of media, especially for preventative tlori_hanckockbvu7x.jpgherapies.
  • 9:32 Jim says he is starting to see creative agency and media agency are working more closely than they ever have.
  • 15:15 Lori says the rate of data that is being consumed and ingested has changed, Pharma is smarter in the marketplace, and the "Gold Rush" of data allows the industry to increase its impact
  • 15:55 Jim discusses Pharma’s increased usage of specialists in predictive modeling and data science
  • 17:46 Lori explains how data analysis informs investment choices, and encourages marketers to leverage the data, “don’t just collect it”
  • 19:04 Jim explains data only looks backward, so analysis and decisions-making around the data should be part "art" and part "science”
  • 21:20 Teams committed to sifting through data are imperative during what Lori describes as a data and analytics "Gold Rush"
  • 28:11 Jim says his team is monitoring Search impressions for key AdWord groups, as well as MVAs (most-valued actions) and HQEs (high-quality engagements) on website
  • 31:06 Lori discusses how social media and other new media shifted pre-pandemic and if your customer base is there, it could be an opportunity
  • 35:40 Lori describes her fondness for marketing personalization, either through automation or deeper layers of customer personas

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Next: RJ Lewis and Amy Turnquist of eHealthcare Solutions discuss the growth of native advertising, the opportunities publishers will have in a cookie-less future, and other emerging media trends for 2021.  The easiest way to know when the next season drops is to subscribe or follow the podcast.  

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement

Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement

December 8, 2020

With disruption comes opportunity, especially for those who can move quickly to innovate and adapt. As the pharmaceutical industry pivots marketing strategies in response to reduced access, a moratorium on in-person conferences and events, and new digital/virtual platforms, how will this impact medical media strategies in 2021 and beyond?

Season Three of AMM Conversation dives deep into format and function, everything from programmatic usage and native growth, to traditional best-sellers and the role of multimedia. Join us as we explore how industry leaders are responding to current circumstances and rewriting the rules for HCP engagement and ROI.

AMM Conversation, official podcast of the Association of Medical Media.

S2, E5: Eugene Lee, Jim Woodland, and Sima Sherman dive deep on the”new normal” in medical media

S2, E5: Eugene Lee, Jim Woodland, and Sima Sherman dive deep on the”new normal” in medical media

August 3, 2020

TOPIC: The "New Normal" in Medical Media  

LENGTH: 44:10

PANELISTS: Eugene Lee and Jim Woodland, CMI/Compas; and Sima Sherman, Sherman Medical Marketing Group 

HOST: Jason E. Carris

Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, concludes with a final discussion of the "new normal" in medical media. In this episode, we are joined by a trio of medical media experts discussing how the industry is coping, adapting, and excelling during the Covid-19 pandemic.

Our panelists today:eugene_lee_cmi_small.jpg

  • Eugene Lee, Chief Operating Officer at CMI/Compas, where he is responsible for the global operations of media business leadership, media planning and media strategy disciplines across all clients. Eugene has been with CMI/Compas for over 25 years and is an AMM board member.jim_woodland__cmi_small.jpg 
  • Jim Woodland is CMI/Compas' Chief Strategy and Financial Officer. Jim has been the brains behind some of CMI/Compas’ most successful commercial and pricing models in the company’s 30-year history. He has been named to the PharmaVOICE 100 and is a 2020 Philadelphia Business Journal CFO of the year award honoree.sima_photo78dn3.jpg
  • Sima Sherman is founder and president of Sherman Medical Marketing Group. A full-service marketing and sales rep firm, Sima works with leading medical publishers and professional societies. She previously was VP of Sales and Marketing with American Medical Communications, and held similar roles with Triple Threat Media.

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Next: Be on the lookout for Season Three of the podcast this fall. The easiest way to know when the next season drops is to subscribe or follow the podcast.  

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

Industry veteran Dora Shankman discusses the “new normal” in medical media

Industry veteran Dora Shankman discusses the “new normal” in medical media

July 27, 2020

TOPIC: The New Normal in Medical Media  

LENGTH: 35:18dora_shankman__small.jpg

GUEST: Dora Shankman, President & CEO, DPS Strategic Media Enterprises, LLC.

HOST: Jason E. Carris

 

Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, explores the "new normal" in medical media. 

In this episode, we are joined by Dora Shankman, a well-known name in healthcare marketing and advertising. Dora discusses how she and her clients are coping, adapting, and excelling during the Covid-19 pandemic.

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Next:  Ep. 5 will be the final episode of Season Two, and will feature further conversation about the new normal in medical media with Sima Sherman of Sherman Medical Marketing Group, as well as insights from Eugene Lee and Jim Woodland of CMI/Compas.   

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

S2, E3: MedscapeLive!’s Benji Kayne discusses producing virtual events in the “New Normal of Medical Media”

S2, E3: MedscapeLive!’s Benji Kayne discusses producing virtual events in the “New Normal of Medical Media”

July 20, 2020

TOPIC: The New Normal in Medical Media  

LENGTH: 35:38

PANELISTS: Benji Kayne, MedscapeLive!

HOST: Jason E. Carris

Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, explores the "new normal" in medical media. BenjiHeadshotCaribbeanDerm.jpg

In this episode, we are discussing how the industry is coping, adapting, and excelling during the Covid-19 pandemic. 

Our guest is Benji Kayne, Vice President of Experiential and Learning Events at MedscapeLive!. Benji joined MedscapeLive! in February, having previously produced events for Google. With the rapid onset of the pandemic, the MedscapeLive! team deftly pivoted more than 150 in-person experiences to an all-virtual events platform in a matter of weeks.

Listen in as Benji discusses the challenges and successes of producing medical events in the virtual space.

Resources:  Find additional medical media resources via AMM's Knowledge Exchange Center.

Next:  Ep. 4 features further conversation about the new normal in medical media with industry veteran Dora Shankman, President and CEO of Shankman Marketing and Media Resources.   

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

S2, E2: Elsevier’s Denis Conlon, Sumner Mering, Alejandro Alvarez discuss the new normal in medical media

S2, E2: Elsevier’s Denis Conlon, Sumner Mering, Alejandro Alvarez discuss the new normal in medical media

July 6, 2020

TOPIC: The New Normal in Medical Media  

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LENGTH: 41:26

PANELISTS: Denis Conlon, Alejandro Alvarez, and Sumner Mering of Elsevier's Global Commercial Sales and Marketing Group 

HOST: Jason E. Carris

Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, explores the "new normal" in medical media. 

In this episode, we are joined by a trio of medical media experts discussing how the industry is coping, adapting, and excelling during the Covid-19 pandemic.

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Our panelists today are from Elsevier: 

  • Denis Conlon is VP of Marketing for Elsevier's Global Commercial Sales and Marketing Group; 
  • Alejandro Alvarez is Director of Business Development and Strategic Partnerships
  • Sumner Mering is a veteran in medical media and one of the group's Directors of Commercial Sales

Resources:

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Find additional medical media resources via AMM's Knowledge Exchange Center.

Next:  Ep. 3 features further conversation about the new normal in medical media with MedScapeLive!'s VP of Experiential and Learning Events Benji Kayne.   

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

S2, E1: Healio’s Matt Holland, JoanMarie Stiglich, and John C. Carter discuss the “New Normal in Medical Media”

S2, E1: Healio’s Matt Holland, JoanMarie Stiglich, and John C. Carter discuss the “New Normal in Medical Media”

July 5, 2020

TOPIC: The New Normal in Medical Media  

LENGTH: 28:12

PANELISTS: Matthew Holland, John C. Carter, Joan-Marie Stiglich

HOST: Jason E. Carris

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Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, explores the "new normal" in medical media. In this episode, we are joined by a trio of medical publishing experts discussing how the industry is coping, adapting, and excelling during the Covid-19 pandemic. 

Our panelists today are from Healio and its parent company, The Wyanoke Group: 

  • John C. Carter is Chief Operating Officer of The Wyanoke Group. Healio, Healio Strategic Solutions, Healio Live and SLACK Incorporated are wholly owned subsidiaries of The Wyanoke Group. John has been with the company since 1982.
  • Joan-Marie Stiglich is Chief Content Officer at Healio and a 25-year veteran of medical publishing. She has spent the duration of her career at the company.JoanMarie_Stiglich_headshot.png
  • Matthew Holland is Chief Commercial Officer of Healio Strategic Solutions, where he is responsible for all print, digital and custom sales operations.

Resources:

Find additional medical media resources via AMM's Knowledge Exchange Center.

Next:  Ep. 2 features further conversation about the new normal in medical media with Denis Conlon, Sumner Mering, and Alejandro Alvarez from Elsevier's Global Commercial Sales and Marketing Group. Matthew_Holland_Headshot.jpg  

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

Season 2: The New Normal in Medical Media

Season 2: The New Normal in Medical Media

June 12, 2020
Welcome to AMM Conversation, the official podcast of the Association of Medical Media (ammonline.org). Season Two explores the "new normal" in medical media, as the industry copes, adapts, and excels in the face of the global health crisis. Guests this season include Healio's Matt Holland and JoanMarie Stiglich, Elsevier's Denis Conlon and Alejandro Alvarez, and Kantar's David Emery. Listen weekly via Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you enjoy podcasts.

Play this podcast on Podbean App