S3, E5: Frontline's Mike Guire, Tracey Sears, and Devin Gregorie debate medical media landscape for 2021 and beyond

TOPIC: Pharma Forecast 2021 

LENGTH: 30:24

GUESTS: Mike Guire, Tracey Sears, Devin Gregorie

HOST: Jason E. Carris

Today’s episode of AMM Conversation, the official podcast of the Association of Medical Media, concludes Season Three's exploration of the emerging trends in medical media as we race into 2021 and beyond.

Our guests today are:

• Mike Guire, Vice President of Sales, Frontline Medical Communications. Mike has more than 25 years of experience in the publishing industry. Prior to joining FMC in 2016, he enjoyed sales leadership roles at Elsevier, Wolters Kluwer and Skyscape. He is a former President of the AMM.

• Tracey Sears is Publisher of Clinical Endocrinology Newsand Clinical Psychiatry News. She has more than 25 years of experience in HCP promotion, including advertising sales at the American Medical Association and media planning/buying at Ogilvy, KPR and Klemptner Advertising.

• Devin Gregorie is the National Sales Manager for MDedge Hematology Oncology, and Director of Sponsorships for MedscapeLive with a focus on Oncology and Hematology. Devin has 15 years experience in both Medical Marketing Media and Live Medical Conferences.

 

Topical timestamps:

2:07, Mike says that while the pandemic posed challenges to medical publishers, HCPs are seeking out "trusted partners" in record numbers

3:12, Tracy explains why Frontline didn't miss a beat during this difficult period

5:02, Devin discusses why his agencies want more "immersive" HCP experiences

8:50, The important thing for medical marketers is to figure out the "mesh points" for HCPs and pharmaceutical marketing

12:15, Mike explains how brands pulling back during the pandemic have been offset by brands reinvesting funds toward reaching HCPs in a non-personal way

13:56, Merging with MedScape has helped Frontline fine tune the delivery of messages

15:58, Tracey says some clients expect campaign analytics on a weekly basis, and Devin says real-time is not far away

19:28, Devin is cautiously optimistic large medical meetings will return in the Fall 2021

21:23, It's much easier to Zoom with a media team these days vs. pre-pandemic

23:18, Frontline's podcast portfolio is gaining a foothold, and Pharma is showing interest in advertising more in 2021

23:59, Tracey is looking forward business returning to normal in 2021

24:31, Devin is going stir crazy working in the home office, and is looking forward to the social aspects of the medical media industry

25:53, Mike hopes 2021 affords his sales team the opportunity to get together, have a team meeting, and share experiences. 

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Coming soon: Season 4 of AMM Conversation will explore “Effective Strategies for Engaging HCPs via Social and Multimedia.” Keep an out for Season 4 this spring. The easiest way to know when the next season drops is to subscribe or follow the podcast.  

Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com