S2, E5: Eugene Lee, Jim Woodland, and Sima Sherman dive deep on the"new normal" in medical media

TOPIC: The "New Normal" in Medical Media  

LENGTH: 44:10

PANELISTS: Eugene Lee and Jim Woodland, CMI/Compas; and Sima Sherman, Sherman Medical Marketing Group 

HOST: Jason E. Carris

Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, concludes with a final discussion of the "new normal" in medical media. In this episode, we are joined by a trio of medical media experts discussing how the industry is coping, adapting, and excelling during the Covid-19 pandemic.

Our panelists today:

• Eugene Lee, Chief Operating Officer at CMI/Compas, where he is responsible for the global operations of media business leadership, media planning and media strategy disciplines across all clients. Eugene has been with CMI/Compas for over 25 years and is an AMM board member. 
• Jim Woodland is CMI/Compas' Chief Strategy and Financial Officer. Jim has been the brains behind some of CMI/Compas’ most successful commercial and pricing models in the company’s 30-year history. He has been named to the PharmaVOICE 100 and is a 2020 Philadelphia Business Journal CFO of the year award honoree.
• Sima Sherman is founder and president of Sherman Medical Marketing Group. A full-service marketing and sales rep firm, Sima works with leading medical publishers and professional societies. She previously was VP of Sales and Marketing with American Medical Communications, and held similar roles with Triple Threat Media.

Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.

Next: Be on the lookout for Season Three of the podcast this fall. The easiest way to know when the next season drops is to subscribe or follow the podcast.  

Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.